Frequently Asked Questions (FAQs)

What Is NIL?

On July 1, 2021 a new NCAA policy went into effect and allows student athletes from all three divisions to monetize their name, image, and likeness - often referred to as NIL. Athletes can now accept endorsements from brands, monetize their social media presences, and work with professional firms to coordinate deals. The NCAA guidance allows students to engage in NIL activities so long as they are “consistent with the law of the state where the school is located” and allows students in states without NIL laws to participate without breaking NCAA rules.

The new NCAA guidance also specifies that “colleges and universities are responsible for determining whether those activities are consistent with state law.” If you want further guidance on NIL in your state, reach out to the compliance department at your university. To learn more about NCAA NIL policies and resources click here.


What is a NBC Sports Athlete Direct Fan Club?

College student-athletes and teams are partnering with NBC Sports Athlete Direct to launch Fan Clubs. Fan Club members receive unprecedented access to their favorite athletes and teams including access to a Members-Only podcast, exclusive content from NBC Sports Talent covering your favorite team, and the opportunity to join a Virtual Group Meet-&-Greet with the athlete or team.

What are the benefits of becoming an Fan Club member?

Access to Members-Only Podcast

Get to know your favorite athletes and teams off the field through a members-only podcast.

NBC Sports Talent Content

Receive exclusive content from NBC Sports Talent to stay up to date on your favorite team.

Virtual Group Meet and Greet

Join your favorite student-athlete(s) for a group virtual meet and greet.

How much does it cost to join a Fan Club?

Each Fan Club membership costs $29.99 plus tax.

How long does a Fan Club membership last?

Fan Club memberships run congruent with each team’s current sports season.

I’m located outside of the United States, can I purchase a Fan Club membership?

Currently, we are not allowing purchases outside of the United States.

What is the minimum age requirement to purchase a Fan Club membership?

You must be 18 years of age or older to purchase a Fan Club membership.

What is the Refund Policy?

As outlined in our Terms of Use, all Fan Club membership purchases are non-refundable. There are no credits or refunds, partial or whole.

What forms of payment are accepted?

You may use Visa, Mastercard, American Express and Discover.

How do student-athletes benefit from their Fan Clubs?

Student-athletes receive a share of revenue generated by their Fan Clubs. Student-athletes are able to engage directly with their fans and build their personal brands with the help of one of the largest media companies in the world. Student-athletes gain invaluable entrepreneurial and business experience.

How do I get access to the Members-Only Podcast?

We will email you with instructions on how to access the Members-Only Podcast after you purchase a Fan Club membership.

When will the Group Virtual Meet and Greet take place?

We will notify you via email when the call is scheduled. The video call will take place after the team’s season has concluded.

How do I contact NBC Sports Athlete Direct?

Please click here to contact us.

I’m a college athletic administrator. How do our student-athletes partner with NBC Sports Athlete Direct on a Fan Club?

Please click here to contact us.


What is NBC Sports Athlete Direct?
NBC Sports Athlete Direct is a NIL community that connects student-athletes and advertisers. NBC Sports Athlete Direct enables student-athletes to earn money from their name, image and likeness.

How does the NIL Platform work?

Advertisers will make NIL offers available to college student-athletes through NBC Sports Athlete Direct. College student-athletes have the option to participate in the NIL offer. Those who opt-in to participate and complete the advertiser’s campaign requirements will receive payment based on a predetermined rate.

How do athletes sign up for the NIL Platform?

Student-athletes can sign up here. We will notify you when NIL opportunities are available.

Who can sign up for NIL opportunities available through NBC Sports Athlete Direct?

Student-athletes at NCAA member schools can sign up for NIL opportunities through NBC Sports Athlete Direct.

If I’m under 18 and a student-athlete, can I sign up for NIL opportunities through NBC Sports Athlete Direct?

No. Unfortunately, you are not eligible at this time.

If I’m an international student and a student-athlete, can I sign up for NIL opportunities through NBC Sports Athlete Direct?

No. Unfortunately, you are not eligible at this time.

When did NBC Sports Athlete Direct launch?

NBC Sports Athlete Direct launched in May 2022. Student-athletes at Notre Dame, Temple and Vanderbilt participated in a pilot program.

How much money can I make participating in NBC Sports Athlete Direct campaigns?

It will vary by advertiser campaign.

If I participate in NIL offers from NBC Sports Athlete Direct, can I still do other NIL deals that are not related to NBC Sports Athlete Direct?

Yes. Absolutely! You can still do other NIL deals that are not related to NBC Sports Athlete Direct. This program is non-exclusive.

What should I know about NBC Sports?

NBC Sports is a media company that presents premier content across linear and digital platforms that include: NBC, USA Network, Golf Channel, CNBC, NBC Sports Regional Networks and Peacock. NBC Sports is home to the most watched events in America, and possesses an unparalleled collection of media rights agreements, with some of the most prestigious sports properties in the world including the Olympics, NFL, NBA, MLB, NHL, NASCAR, INDYCAR, PGA TOUR, Notre Dame, Premier League and French Open.

NBC Sports also consists of NBC Sports Next, a subdivision of NBC Sports, and home to all NBCUniversal digital applications in sports and technology. NBC Sports is part of NBCUniversal which owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.