NBC Sports Athlete Direct: 5 reasons to sign up

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I am excited to announce the launch of NBC Sports Athlete Direct which is an NIL marketplace that connects student-athletes with advertisers.

Student-athlete development is a personal passion of mine as a former college football player at Stanford University and parent of an incoming college student-athlete. NIL programs done the right way are great earning and learning experiences for student-athletes.

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Damon Phillips (right), his son Carter (middle) and wife Margo (left).

Photo courtesy of Georgetown Athletics

Our NIL marketplace will begin with a pilot program that is initially open to student-athletes at Notre Dame, Vanderbilt and Temple.

Over the past few months, our team has talked to chancellors, presidents, athletic directors, compliance officers, coaches and student-athletes to understand how NBC Sports could make a meaningful impact when it comes to Name, Image and Likeness.

The feedback enabled us to develop an NIL program that puts student-athletes at the center of it all. We have a strong value proposition that is based on these key principles:

#1 Providing access to a massive portfolio of trusted local and national advertisers

NBC Sports has existing relationships with thousands of reputable companies that run advertising campaigns across NBC Sports platforms.

#2 We won’t cut corners

We will do things the right way. NBC Sports is one of the most trusted brands in sports. We are actively monitoring state laws and NCAA and school guidelines.

#3 We want you to be more than an athlete

We are collaborating with CNBC, the world leader in business and financial news, and faculty at leading universities to provide resources on NIL best practices, small business tips and financial wellness to help you learn and grow.

#4 Inclusion is a core value of our NIL program

The NBC Sports Athlete Direct pilot program has been designed to provide opportunities to all student-athletes, regardless of which team you play on or your individual role on the team.

#5 Our NIL program is non-exclusive

You can still do other NIL deals that are not related to NBC Sports Athlete Direct.

We are looking forward to engaging with you. If you are interested in participating in NBC Sports Athlete Direct, please sign up here.

Damon Phillips earned a football scholarship to Stanford University and graduated with honors. Damon is now the Senior Vice President of Strategic Initiatives at NBC Sports Group. He is responsible for identifying and incubating new business and content opportunities. He also serves as the company’s head of diversity and inclusion. Phillips previously served as the Senior Vice President & General Manager of NBC Sports Washington, NBC Sports’ regional sports network available in Washington D.C., Maryland and Virginia. Phillips has held roles at ESPN, USA Football, FOX Sports Grill, DIRECTV, Disney and the NBA.