Frequently Asked Questions (FAQs)

What Is NIL?

On July 1, 2021 a new NCAA policy went into effect and allows student athletes from all three divisions to monetize their name, image, and likeness - often referred to as NIL. Athletes can now accept endorsements from brands, monetize their social media presences, and work with professional firms to coordinate deals. The NCAA guidance allows students to engage in NIL activities so long as they are “consistent with the law of the state where the school is located” and allows students in states without NIL laws to participate without breaking NCAA rules.

The new NCAA guidance also specifies that “colleges and universities are responsible for determining whether those activities are consistent with state law.” If you want further guidance on NIL in your state reach out to the compliance department at your university. To learn more about NCAA NIL policies and resources click here.

What is NBC Sports Athlete Direct?

NBC Sports Athlete Direct enables college student-athletes to earn money from their name, image and likeness through an NIL marketplace that connects athletes with advertisers.

What is the NBC Sports Athlete Direct pilot?

The pilot program will focus on helping college student-athletes earn money through their social media followings and will be made available to student-athletes at Temple University, Vanderbilt University and Notre Dame student-athletes first.

When does NBC Sports Athlete Direct launch?

We are launching a pilot program with Temple, Vanderbilt and Notre Dame soon in Summer ‘22.

Will NBC Sports Athlete Direct be available to student-athletes at colleges other than Temple, Vanderbilt, and Notre Dame?

Yes, we are planning a national rollout for Fall ’22, once we complete the pilot program.

If I’m under 18 and a student-athlete, can I participate in the NBC Sports Athlete Direct pilot?

Unfortunately, you are not eligible to participate in pilot at this time.

If I’m an international student and a student-athlete, can I participate in the NBC Sports Athlete Direct pilot?

Unfortunately, you are not eligible to participate in pilot at this time.

How does the NIL Marketplace work?

Advertisers will make NIL offers available to college student-athletes through NBC Sports Athlete Direct. College student-athletes will then have the option to participate in the NIL offer. Those who opt-in to participate and complete the advertiser’s campaign requirements will receive payment based on a predetermined rate.

How much money can I make participating in NBC Sports Athlete Direct?

It will vary by advertiser campaign.

If I participate in NIL offers from NBC Sports Athlete Direct, can I still do other NIL deals that are not related to NBC Sports Athlete Direct?

Yes. Absolutely! You can still do other NIL deals that are not related to NBC Sports Athlete Direct. This program is non-exclusive.

How do I sign up for NBC Sports Athlete Direct?

Student-athletes should fill out the form here. We will notify you when NBC Sports Athlete Direct is available to athletes at your school. At that time, we will provide you with all of the details on how to sign up.

What should I know about NBC Sports?

NBC Sports is a media company that presents premier content across linear and digital platforms that include: NBC, USA Network, Golf Channel, CNBC, NBC Sports Regional Networks and Peacock. NBC Sports is home to the most watched events in America, and possesses an unparalleled collection of media rights agreements, with some of the most prestigious sports properties in the world including the Olympics, NFL, NBA, MLB, NHL, NASCAR, INDYCAR, PGA TOUR, Notre Dame, Premier League and French Open.

NBC Sports also consists of NBC Sports Next, a subdivision of NBC Sports, and home to all NBCUniversal digital applications in sports and technology. NBC Sports is part of NBCUniversal which owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

Why work with NBC Sports Athlete Direct?

Access to a massive portfolio of local and national advertisers
NBC Sports has existing relationships with thousands of companies that run advertising campaigns across NBC Sports platforms.

We won’t cut corners
We will earn your trust and do things the right way. We are actively monitoring state laws, NCAA guidelines, and school guidelines.

We want you to be more than an athlete
We are collaborating with CNBC and faculty at Temple, Vanderbilt, and Notre Dame to provide resources on NIL best practices, small business tips and financial wellness .

Inclusion is a core value of our pilot program
The NBC Sports Athlete Direct pilot program has been designed to provide opportunities to all student-athletes, regardless of which team you play on or your individual role on the team.

If you’re not an Athlete, School Administrator, or Advertiser and you’re interested in learning more about NBC Sports Athlete Direct please click here.